It's Not How Good You Are, It's How Good You Want to Be

Product description

The worlds top advertising guru, Paul Arden, offers up his own wisdom on issues as diverse as problem solving, responding to a letter, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to the aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a real must.