Product description
The worlds top advertising guru, Paul Arden, offers up his own wisdom on issues as diverse as problem solving, responding to a letter, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to the aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a real must.
