It's Not How Good You Are, It's How Good You Want to Be, The worlds best-selling book by Paul Arden

    PHAIDON It's Not How Good You Are, It's How Good You Want to Be, The worlds best-selling book by Paul Arden

    €11,95

    PHAIDON

    It's Not How Good You Are, It's How Good You Want to Be, The worlds best-selling book by Paul Arden

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    €11,95 Incl. tax

      In stock

      This is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
      Paperback. 122 x 179 mm. 127 pages. 2003. English.

      Product description

      The worlds top advertising guru, Paul Arden, offers up his own wisdom on issues as diverse as problem solving, responding to a letter, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to the aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a real must.

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