Maison Amsterdam

Product description

At the core of the book is how the theme of freedom, as well as unfreedom, has shaped the fashion scene throughout the centuries. The reader takes a walk through the city, passing iconic locations such as Dam Square, Zeedijk, Oostelijke Handelskade, and Vondelpark. Iconic haute couture shines in the world of the old Amsterdam fashion palaces. But revolutionary fashion trends, like Mary Quant’s mini style, also find their place in this book, alongside other styles born from celebration and protest, such as hippie and punk. And, of course, Amsterdam Denim Capital is featured as well – Amsterdam is the birthplace of many famous jeans brands. The focus is on individual garments and styles, each telling its own story of freedom and unfreedom through the eyes of the designer or maker. These stories are closely connected to current themes such as sustainability, gender, and diversity in the broadest sense. Maison Amsterdam is the book accompanying the long-awaited exhibition of the same name at De Nieuwe Kerk.